International Film Festival of India (IIFI) is looking to tie up with Netflix to stream a platform original during the International Film festival 2021 for the first time and host masterclasses with experts from the over-the-top (OTT) platform.
An official familiar with the matter said “There is a major international film that may be aired during the festival as part of the collaboration,” the official also added that “It may be chosen from a coterie of films that may be released in November.”
The festival will be starting from November 20 and will continue till the 28th of the same month, which is expected to be held in a hybrid form. Organizers are also considering taking the festival to the remotest parts of the country, with nearly 75 locations under consideration to live stream the festival. The plan was discussed at a meeting between Netflix CEO Reed Hastings and Union Information and Broadcasting Minister, Shri Anurag Thakur.
“Good discussion with Mr @reedhastings (Co-Founder & CEO Netflix),” Thakur said on Twitter. “Today consumers of content are traveling the world through stories; India offers a variety of opportunities and ideas – in multiple languages.”
A Netflix film launching in India will further boost the festival’s popularity.